Blessing Peter

Led comprehensive digital marketing initiatives for a diverse portfolio of brands, focusing on brand development, content strategy, and audience engagement.

• Managed and optimized social media marketing tools to establish and maintain a consistent, strong company brand identity.
• Directed and executed comprehensive digital marketing campaigns for multiple brands within Eazzy Holdings' portfolio.
• Cultivated strong community engagement, fostering positive online interactions and proactively addressing client and influencer inquiries.
• Developed and implemented data-driven content strategies for 7+ subsidiaries (Compugeen, Eazzy Tranzact, Travel Xperience, Eazzy Logistics, Eazzy Luxury, and Jet), driving engagement and brand growth.
• Produced high-impact visual and written content, including graphics and videos, to elevate brand messaging and reach.
• Monitored social media channels, providing timely responses and proactive engagement to enhance brand reputation and customer satisfaction.
• Conducted in-depth analysis of social media performance, identifying strategic weaknesses and implementing data-backed improvements that optimized campaign effectiveness.

Contributed to product marketing efforts by analyzing market trends, developing strategic goals, and managing content across various marketing channels.

• Conducted comprehensive market research and product analysis to identify optimal go-to-market strategies and sales approaches.
• Managed and curated content for Bondly's social media presence, ensuring brand consistency and audience growth.
• Developed and executed product marketing strategies and clear objectives aligned with business growth targets.
• Created compelling, consistent messaging across all marketing channels, including social media and advertising campaigns.
• Collaborated cross-functionally with design, content, acquisition, product, and sales teams to ensure cohesive strategy implementation and campaign execution.
• Managed content calendars and actively curated content for all Bondly social media platforms, optimizing for engagement and reach.

Managed public relations and communication strategies for diverse clients, enhancing brand visibility and managing media relations.

• Developed and executed strategic PR plans and communication strategies for diverse clients including Life Beer, Bayer, RFA Foundation, and Wigwe University.
• Significantly enhanced client brand voice and market presence through integrated online and offline campaigns.
• Managed media relations, securing favorable coverage and responding to inquiries to protect and enhance brand reputation.
• Authored high-impact press releases, speeches, and various PR communications, ensuring consistent brand messaging.
• Orchestrated and oversaw successful events, fairs, and conferences, managing logistics and promotional activities.
• Provided critical support in the execution of client promotional plans, contributing to campaign success.
• Cultivated and managed relationships with brand ambassadors and social media influencers, expanding brand reach and engagement.
• Initiated and coordinated award programs for Stephanie John and Associates and Bisi Akintayo's Consult.

Contributed to e-commerce operations and digital marketing, with a focus on system development and customer experience.

• Engineered a mini CRM solution, managing KPIs and financial records, resulting in an 80% reduction in annual service budget.
• Oversaw critical, time-sensitive updates, including content modifications and database enhancements, ensuring operational continuity and data integrity.
• Designed and implemented scalable backend solutions utilizing Node.js, Express.js, and MySQL, significantly enhancing system performance and reliability.
• Spearheaded customer complaints resolution, improving satisfaction and maintaining a pleasant environment for visiting customers.
• Successfully executed 2 fashion fair events for a client, 'My Girlfriends Closet', boosting visibility and engagement.

Managed social media presence and digital marketing campaigns to drive sales and enhance brand visibility.

• Drove a significant increase in online sales and revenue through the execution of targeted digital marketing strategies.
• Elevated brand visibility and customer engagement by successfully leading e-commerce campaigns.
• Achieved substantial audience growth across social platforms, increasing Facebook followers by 200% (from 2,000 to 6,000) within five months, and boosting Twitter and Instagram followers by 230 and 1,000 respectively.
• Performed audio editing for over 40 news stories, enhancing broadcast quality for XL 106.9 FM UYO.
• Produced special reports that garnered immediate government responses and positively impacted society.
• Represented the company at significant events, including the Actors Guild of Nigeria (AGN) national election.
• Managed social media accounts for multiple entities including Bisi Akintayo Consult, Education In Ireland, and My Girlfriends Close.
• Created compelling content for major beauty and fragrance brands such as Mac Cosmetics Africa, Clarins, Issey Miyake, and Narciso Rodriquez.